Media automation for e-commerce hackathon

Join us this November to build a future where e-commerce meets Media Automation. Over the past decade, we’ve witnessed a rapid digital transformation in online commerce. Content like user generated content, testimonials, product images, data-driven creatives, etc in the form of digital media has been a crucial part of marketing for sellers. The demand for product content is only going to grow as more users adopt online shopping.

But what are we doing to solve this demand? Do the brands have the right tools? How can we use the latest technologies like AI and automation to efficiently solve this problem? That is exactly what this hackathon aims to solve - to develop creative applications that can efficiently generate marketing content for e-commerce sellers through automation.

With Shotstack's cloud based video editing API, developers can build media applications faster than ever.

About the Shotstack API

The Shotstack API provides a programmatic approach to edit and generate media. This enables developers to build media applications in record time. The API first approach makes it super easy to edit videos using code. Users love us as they can design, develop, and and scale to create thousands of video in just a few days. The API combined with the robust rendering infrastructure lets anyone scale products without requiring to build the media backend from scratch.

Although currently popular for building media automation, the sky is the only limit when it comes to use cases. The API first architecture gives developers the freedom to integrate with anything and anywhere. Visit our Documentation to learn more.

What can you build for this hackathon?

You can build anything that uses the Shotstack API to generate media and helps the e-commerce sellers. Some project ideas could be:

  • An automated product video generator plugin for an e-commerce platform like Shopify, Amazon, Wix, WooCommerce, Ebay, BigCommerce, Magento, Etsy, etc.
  • Web apps that automatically generate product content tailored for e-commerce.
  • E-commerce tailored video and graphic design marketplace.
  • A personalized video bot for e-commerce platforms that automatically generates personalized videos when customers buy.
  • Data-driven automated media generator for re-marketing based on customer behavior.
  • Testimonial banner generator that automatically generates content from product reviews for social media marketing

and much more. To see it in action, try our product promo video generator from code.

What others have built using the Shotstack API?

Check out the Shotstack customers page to see more examples.

How to participate?

Event schedule

  • The hackathon starts on 11 November 2022 and ends on 17 November 2022, 11:59 p.m.(PT).
  • It is a virtual event. You can be anywhere in the world and participate.
  • We will be using the Shotstack community forum to communicate.
  • The winners will be announced on 19 November 2022, at 9:00 p.m.(PT). Winners will be posted on our Hackathon results announcement.


The winner will receive a USD $200 Apple gift card apple-gift-card

Submission Process

Submit your project before 17 November 2022, 11:59 p.m.(PT). You will need to do the following:

  • Upload the project to your GitHub repository. Make sure the access is set to public.
  • Create a project cover banner and attach with the submission.
  • Create a short video (less than 1 minute) to demonstrate the project. Attach the link in the project submission form.

Judging criteria

The Shotstack team will be looking for:

  • usefulness of the product
  • creativity
  • use of Shotstack features
  • technical impressiveness


  • The participant can be an individual or a team.
  • One submission per team/participant.
  • Must use Shotstack in the application.
  • Can be built using any programming language and frameworks.
  • Late entries after the deadline will not be accepted.
  • You cannot be on multiple teams.
  • Submission must be an application. You cannot submit a video design.

Additional Info

  • By submitting, you grant Shotstack permission to use screenshots, ideas, videos, and/or links to your project on our marketing channels like Twitter, blog, website, emails, LinkedIn, and community forum. Shotstack does not make any claims about your project.
  • Prizes will be posted to the winner’s address. *Postage is subject to the availability of the product or postage options in the winner’s location.
  • The prize is only applicable one per entry. If you are a team, it is still one prize per team.

Results will be posted in our Hackathon results announcement at 9:00 p.m.(PT), 17 November 2022. You can join our Community forum to hangout and ask any questions.

We can't wait to see what you build!

Kushal Magar

8th November, 2022

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