What is an automated video creation platform?

An automated video creation platform orchestrates your entire video pipeline, using data, templates, and AI models to generate thousands of personalized, on-brand videos—not just single clips from a prompt. Connect your data, template your brand, and trigger renders on schedule or by event to turn AI outputs into finished videos, automatically.

Shotstack key features include:

  • Programmatic video editing & compositing: Use JSON or our no-code editor to define timelines, layers, transitions, and effects. Our renderer handles all complex AI compositing.

  • AI-generated asset pipeline: Plug in any AI model (self-hosted, open-source, or third-party) to auto-generate scripts, voice, and imagery and assemble them via API.

  • Data-driven personalization: Map data from any source (CRM, CSV, MySQL, PostgreSQL) to templates to generate thousands of personalized videos from a single setup.

  • Scalable cloud rendering: Handle bulk rendering jobs at scale with our high-concurrency platform. Automatically deliver finished videos to S3, GCS, Drive, or any CDN.

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AI video editing platform for scale

The Shotstack Way

The Old Way

How Our AI Video Creation Platform Works

Step 1

Sign up for a free account. No credit card needed. Grab your API key and browse starter templates.

Step 2

Create a new template, or choose from a gallery of pre-built templates.

Step 3

Connect data from any source (CRM, spreadsheet, AI models) to your template. Start your video renders via API, Zapier, Make, or other event triggers.

Step 4

Generate thousands of videos in minutes. Our platform handles all parallel rendering and automatically delivers finished videos to S3, GCS, or your preferred integration.

An Integrated AI-Powered Video Editing Platform

Connect Shotstack to your existing stack. Automatically send videos to AWS S3, Google Cloud Storage, Google Drive, TikTok, and all major video providers.

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White Label Video Platform For Everyone

Engineering Teams

Engineering teams use the Shotstack API to develop workflows and applications for large-scale video editing and creation, simplifying feature integration and allowing them to focus on core product development.

Product Teams

Product teams use Shotstack to enhance their offerings with features such as video creation, editing, and personalization. A white-label video editor within your app delights end-users without engineering load.

Marketers & Creators

Drag-and-drop online video editor and pre-built templates to help no-code users get started.

206,528+

Videos per month

7x

Faster Rendering Speed

50,000+

Developers

More to do

Frequently Asked Questions (FAQs)

What types of videos can the Shotstack platform produce?

Personalized marketing videos, social clips, promos, tutorials, product/catalog videos, highlight reels, training content, and more. You assemble AI-generated assets (scripts, voice, images) into fully edited, on-brand videos.

What can I use AI-assisted videos for?

Campaigns and lifecycle messaging, social engagement, product demos, education, events, and one-to-one customer communications—especially where personalization or localization matters.

Can I customize videos to reflect my brand?

Yes. Lock fonts, colors, logos, motion rules, and layouts in templates. Teams can safely swap approved fields (copy, images, voiceover, offers, language) while maintaining brand consistency.

How do we scale video production?

Render in the cloud with queues, retries, and parallel encoding. Trigger jobs via API or workflow tools and deliver outputs automatically to S3, GCS, Drive, or your CDN.

Is it free to get started?

New accounts get complimentary credits and a forever-free developer sandbox. After that, usage is billed per minute rendered, with plans for higher throughput. See Pricing for more information.

Can we use our own AI models/assets?

Shotstack supports self-hosted open-source models and third-party managed models. You can bring outputs from providers like OpenAI or Gemini and assemble them into finished videos via Shotstack.

Do we have to write a lot of code?

Not necessarily. You can trigger renders with Zapier or Make, or go headless with the REST API/SDKs. There’s also a white-label editor you can embed for business-user edits and approvals.