Use the Shotstack API to programmatically build, scale, and manage powerful automated video processes. Create data-driven content for marketing, e-commerce, real estate, SaaS, and more.
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Over 20,000 Businesses & Developers from 119 Countries Trust Shotstack
Creating video at scale can be a frustrating process. Your team is stuck in a loop of repetitive tasks using desktop software that was never designed for automation. Every product update, marketing campaign, or personalized message creates a new bottleneck.
This approach doesn't work. It drains time, produces inconsistent results, and makes true video editing automation feel like a pipedream. You need a solution that treats video like code: versionable, scalable, and repeatable.
It would have a ton of research on what technologies we needed to leverage technically to achieve the desired outcome. This would have taken at least two months of engineering time for a simple use case, and up to 6 months if the scope widened.
Shotstack is the automated video creation platform built for developers. We provide the infrastructure and a powerful, JSON-based API to script every aspect of the video creation and editing process.
Instead of wrestling with rendering pipelines or FFmpeg commands, you can focus on building your application's core functions. Define your edits, assets, and templates in a simple request, and our fully managed cloud service handles the rendering and delivery.
Start for Free Talk to an ExpertConnect any data source to our API to generate an endless variety of video variations with minimal effort. Use a single template to create personalized videos for every customer, product, or data point.
Use code to handle the time-consuming tasks of post-production. Build complex, logic-driven editing systems that run in the cloud, ensuring consistency and speed for every video you produce.
Shotstack is the rendering engine for your AI stack. Integrate with language models, text-to-speech services, and image generators to build a fully automated content pipeline from concept to completion.
This application is the perfect example of a well executed and documented API. In less than 10 mins, set up, web hook done, and first render!
There are a couple of other options out there that attempt to provide the same or similar solution, but none of them come close in terms of quality, ease of use, and speed.
Shotstack was EXACTLY what I was looking for, and incredibly easy to get started with. You guys are killing it.
To create automated personalized videos, you first design a master template with placeholders for dynamic content. Then send a simple JSON request containing the unique data for each user. Our API merges this data into the template, enabling video generation for thousands of users from a single automated workflow.
Yes. Shotstack is a complete video platform that includes an integrated automated video transcription software powered by AI. You can send your video to our transcription endpoint and receive a standard VTT subtitle file. Transcribe the video to get the text, then use our editing API to burn those captions directly into the video.
The most efficient way to automate product video creation is through batch processing. You can create a video template that matches your brand, then export your product catalog (images, prices, descriptions) as a CSV or connect directly to your database. A simple script can then loop through your data and send an API request for each product, allowing you to generate thousands of unique product videos in minutes.
Our video rendering API acts as an interpreter for your instructions. The JSON you send serves as a detailed "edit decision list." Our system parses this file, fetches all the specified assets (clips, images, audio) from their URLs, and then uses a cloud-based rendering farm to composite, edit, apply effects, and encode everything into a final MP4 file. This provides a direct, programmatic JSON to video workflow without needing any manual software.
Absolutely. Our API is ideal for creating automated video ads at scale. You can create templates for different aspect ratios (e.g., 9:16 for TikTok/Reels, 1:1 for Instagram) and then programmatically generate hundreds of ad variations by swapping out headlines, product images, and calls-to-action. This allows for rapid A/B testing and campaign optimization that is impossible to do manually.
Yes, we offer a free sandbox that provides much more than a simple trial. Our goal is to give developers a full-featured environment to build and test their applications. The free tier includes full API access and a developer sandbox for unlimited testing, making our video automation software free for testing development and small-scale projects.
Avoid huge upfront agency costs and build your own personalized video campaigns.
Discover how adapting your video content for different languages and cultures can drive engagement and boost ROI.
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