Move beyond manual recording. Use our developer API to generate millions of unique, data-driven videos . The complete infrastructure you need to deliver video personalization at scale for every user, customer, and prospect.
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Over 20,000 Businesses & Developers from 119 Countries Trust Shotstack
Personalization drives engagement, but manual recording doesn't scale. You can record ten videos a day, but you can't record ten million. Existing tools often rely on "fake" personalization or simple text overlays that feel cheap and generic.
To achieve real video personalization at scale, you need a system that generates a fully rendered, frame-accurate video for every single user. You need to inject data (names, images, purchase history, and usage stats) directly into the video timeline.
It would have a ton of research on what technologies we needed to leverage technically to achieve the desired outcome. This would have taken at least two months of engineering time for a simple use case, and up to 6 months if the scope widened.
Shotstack allows you to build personalized videos at scale by treating video as a data merging problem.
B2B requires precision. Use our API to automate your B2B outreach.
Programmatically generate thousands of ad variations to target specific audience segments.
Build the viral loops used by Spotify and Strava. Aggregation of user data (usage stats, milestones, top items) can be turned into a celebratory video for every single user. Our infrastructure handles the massive burst of rendering required to deliver millions of videos in a short timeframe.
This application is the perfect example of a well executed and documented API. In less than 10 mins, set up, web hook done, and first render!
There are a couple of other options out there that attempt to provide the same or similar solution, but none of them come close in terms of quality, ease of use, and speed.
Shotstack was EXACTLY what I was looking for, and incredibly easy to get started with. You guys are killing it.
Many platforms offer basic personalization, but they often rely on "player-side" tricks where text is just overlaid on top of a generic video. Shotstack is different because we offer dynamic personalization at scale via rendering. We bake the personalization (names, images, audio) directly into the video file itself. This means the video plays correctly on any device, can be shared on social media (Instagram/TikTok/LinkedIn), and doesn't rely on a specific proprietary web player to work.
When looking for the best tools for creating personalized onboarding videos at scale, the choice depends on your workflow. If you need a UI for sales reps to record themselves one by one, tools like Loom or Vidyard are great. However, if you need to automate the process—generating a video for every new signup automatically using their name and company data—you need a developer API like Shotstack. We enable you to trigger a unique video render the instant a user signs up, without any human intervention.
Scalable solutions for personalized video marketing at scale must handle "burst" traffic. Marketing campaigns often require generating hundreds of thousands of videos in a few hours (e.g., email blasts or holiday campaigns). A solution like Shotstack is built on serverless cloud architecture, allowing us to spin up thousands of rendering instances in parallel. This ensures that whether you need 50 videos or 500,000, your campaign is delivered on time without clogging up your infrastructure.
Yes. True video personalization at scale involves audio. You can use our API to merge standard audio tracks (like background music) with dynamic voiceovers. Developers often integrate Shotstack with Text-to-Speech (TTS) services (like Amazon Polly or ElevenLabs) to generate a voice file saying the user's name, and then use Shotstack to synchronize that audio with the video track automatically.
Discover how adapting your video content for different languages and cultures can drive engagement and boost ROI.
Avoid huge upfront agency costs and build your own personalized video campaigns.
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