Take control of your video strategy

Traditional personalized video marketing solutions rely on costly agencies, rigid templates, and "black box" fees. You end up waiting weeks for assets that you can’t even edit yourself.

Don't let production bottlenecks kill your ROI. Shotstack puts the power back in your hands. We replace video production costs with a powerful, automated engine that runs 24/7 and won't eat away your marketing budget.

preparing footage
It would have a ton of research on what technologies we needed to leverage technically to achieve the desired outcome. This would have taken at least two months of engineering time for a simple use case, and up to 6 months if the scope widened. Hector Zarate, Spotify

Enterprise-grade video automation, deployed in minutes.

Make personalized video as simple as mail merge

Turn your data into dynamic visual experiences. Shotstack is the personalized video marketing solution to turn your existing CRM data (names, products, locations) into broadcast-quality video content instantly.

Start for Free Talk to an Expert

REAL-TIME AUTOMATION

On-Demand Triggers

Automatically generate and send personalized marketing videos the instant a customer takes action—whether it’s a signup, a purchase, or a cart abandonment. You capture the leads when you already have their attention.

personalized holiday

SCALABILITY

Batch Processing

Simply connect your CRM or upload a CSV file to render thousands of unique videos in parallel. It’s the fastest way to send newsletters, holiday greetings, or year-in-review campaigns that actually get clicked.

bulk

DATA-DRIVEN

Dynamic Data Merge

With Shotstack’s personalized video marketing software, you can dynamically swap images, video clips, voiceovers, colors, and audio based on user data. Create a truly unique narrative for every single viewer.

json

1.1M+

Videos rendered per month

7x

Faster rendering speeds

50,000+

Developers

Frequently Asked Questions

How effective are personalized video marketing campaigns compared to standard video?

Data consistently shows that personalized video marketing campaigns outperform generic content. By addressing the viewer by name or referencing their specific interactions, brands often see a 5x increase in engagement and significantly higher click-through rates. It transforms passive viewing into an active, 1:1 relationship with your customer.

Can I use Shotstack for personalized video email marketing?

Absolutely. Personalized video email marketing is one of the most popular use cases for our platform.

What makes Shotstack different from other personalized video marketing solutions?

Unlike traditional personalized video marketing solutions that operate as expensive, full-service agencies, Shotstack is a technology platform. We provide the infrastructure for you to build and scale campaigns in-house. This means you avoid heavy consulting fees, retain full creative control, and can render millions of videos at a fraction of the cost of agency or other SaaS models.

What elements can I customize in my personalized marketing videos?

Our platform allows for total creative freedom. You aren't limited to just swapping out a text name tag. You can dynamically change images, background colors, voiceovers, video clips, and audio tracks based on your data. This allows you to create deeply relevant personalized marketing videos that look and feel professionally edited for every single viewer.

Do I need complex infrastructure to run personalized video marketing software?

No. Shotstack is a cloud-based personalized video marketing software. We handle all the heavy rendering and processing on our servers. You simply send us your data and template instructions via our API, and we return the finished video files instantly. This allows you to scale from 100 to 1,000,000 videos without worrying about server costs or render times.

More to do

Personalized Video Technology API

Avoid huge upfront agency costs and build your own personalized video campaigns.

Shotstack Startup Program

Shotstack's Startup Program gives qualifying startups an 80% discount.

Video Localization

Discover how adapting your video content for different languages and cultures can drive engagement and boost ROI.