Why Is Video Still a Manual "Click-Ops" Process?

In modern development, we treat everything as code: infrastructure, deployments, and security. So why is video creation still stuck in the past, reliant on manual GUI tools?

This bottleneck stops you from being able to make videos programmatically and scale your content. You can't trigger a new video render from an event, you can't version control an edit, and you can't build a self-serve video feature for your users. You need a solution that treats video like a first-class, programmable resource.

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It would have a ton of research on what technologies we needed to leverage technically to achieve the desired outcome. This would have taken at least two months of engineering time for a simple use case, and up to 6 months if the scope widened. Hector Zarate, Spotify

Enterprise-grade video automation, deployed in minutes.

Shotstack: True Video as Code

Shotstack is the video editing API built to solve this problem. A simple JSON to video workflow gives you full programmatic control over every element: every clip, track, title, transition, and filter.

Send an API request with your JSON, and our cloud-based rendering engine builds your video and delivers a broadcast-ready MP4. It’s a predictable, stateless, and powerful way to build video applications.

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Easy and Flexible

Build a JSON to Video Pipeline

Define your edits as declarative JSON templates. You can generate videos from a template and any data source: a database, a CSV, a headless CMS, or a user-submitted form. It’s the ultimate flexible workflow for programmatic video editing and allows you to build features within your applications within days.

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Language Agnostic

Integrate Video Into Any Application

Build a feature to automate video creation in your Node.js backend, run batch jobs with a Python script, or trigger renders from a serverless function. If your stack can send an HTTP request, you can create video with Shotstack.

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Scale

Scale Your Video Generation

Don't build your own rendering farm. Our fully managed infrastructure scales with you. Go from one render to millions without managing a single server or FFmpeg instance. Focus on your application's logic, not on video processing infrastructure.

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1.1M+

Videos rendered per month

7x

Faster rendering speeds

50,000+

Developers

Frequently Asked Questions

What is a video editing API and how does it work?

A video editing API is a cloud-based service that lets you create videos using code instead of a manual editor. You send an API request with instructions—in our case, a JSON file—that describes the video you want to build. This JSON file defines all the assets (clips, images, audio) and their timings. Our service then renders this into a final MP4 video file and returns it to you, all without you managing any servers.

How is this different from an FFmpeg API or just running FFmpeg myself?

Think of FFmpeg as an extremely powerful and versatile (but complex) command-line tool. Shotstack is a fully managed service that can serve as an FFmpeg alternative. While you could build your own FFmpeg API, you'd be responsible for the infrastructure: managing servers, handling job queues, scaling for large renders, and dealing with failures. We handle all of that DevOps complexity for you, providing a reliable, scalable, and simple REST API on top.

Do you have a Python video editing library or a Node.js SDK?

Yes, we provide official SDKs for Node.js, Python, PHP, and Ruby to make integration seamless. However, because Shotstack is a language-agnostic REST API, you can use it with any language that can make an HTTP request.

Can I use this to add text to video programmatically?

Yes, our API gives you granular control to add text to video programmatically. You can specify the font, size, color, position, animation, and precise timing for any text element. This is perfect for dynamically adding titles, lower-thirds, subtitles, or personalized messages.

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