What is Video Localization?

Video localization goes far beyond mere translation. It's the process of adapting dialogue, on-screen text, graphics, and even cultural references to ensure your video resonates naturally with local viewers.

This means crafting a video that feels like it was originally made for a specific region – ensuring clarity, cultural relevance, and higher engagement.

what is video localization

Why Video Localization Matters

Localized videos break down language and cultural barriers, enabling you to connect with viewers in their native language. This leads to increased trust, higher engagement, and improved conversion rates.

Research shows that viewers are far more likely to engage with content that speaks directly to them – making video localization a key strategy for global growth.

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The Power of Video Localization

Unlock new markets and drive better ROI by delivering video content that resonates with global audiences. Whether through subtitles, voice-overs, or dubbing, localizing your video content is essential for global success.

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Subtitles, Voice-Overs & Dubbing

Choose the Best Approach

Each method offers different levels of engagement and investment:

  • Subtitles: A quick, cost-effective solution to reach audiences while preserving the original audio.
  • Voice-Overs: Replace the original narration with local language audio, ideal for instructional or explainer videos.
  • Dubbing: Fully replace dialogue to create a seamless, native viewing experience, perfect for narrative content.
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Automate and Scale

Bulk Video Localization with Shotstack

Manual localization is slow and expensive. With Shotstack's API, you can automate the creation of localized videos at scale.

Use JSON-based templates to dynamically replace text, images, and audio tracks with localized content – enabling you to generate hundreds or thousands of videos quickly and consistently.

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Build and Scale Your Localization Workflow

From automation to distribution, Shotstack allows you to completely automate your video localization workflow.

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Features of Shotstack's Video Localization Platform

Dynamic Templates

Create Reusable Video Templates

Build a master video template using JSON configuration. Easily swap out text, images, and audio tracks to generate localized versions quickly.

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Seamless Integrations

Connect with Translation and TTS Tools

Embrace video localization to drive engagement and unlock new markets. With Shotstack's developer-friendly API, scaling your video content for a global audience has never been easier.

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It would have taken a lot of research on what technologies we needed to leverage technically to achieve the desired outcome. This would have taken at least two months of engineering time for a simple use case, and up to 6 months if the scope widened. Hector Zarate, Spotify

Don't waste days creating different versions of the same video. Use Shotstack's API to create a master video template and then generate localized versions quickly and consistently.

1.1M+

Videos rendered per month

7x

Faster rendering speeds

50,000+

Developers

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