What is Video Localization?

Adapt and Engage

Transforming Content for Global Audiences

Video localization goes far beyond mere translation. It’s the process of adapting dialogue, on-screen text, graphics, and even cultural references to ensure your video resonates naturally with local viewers.

This means crafting a video that feels like it was originally made for a specific region – ensuring clarity, cultural relevance, and higher engagement.

Video Localization Concept

Why Video Localization Matters

Boost Engagement & ROI

Expand Your Global Reach

Localized videos break down language and cultural barriers, enabling you to connect with viewers in their native language. This leads to increased trust, higher engagement, and improved conversion rates.

Research shows that viewers are far more likely to engage with content that speaks directly to them – making video localization a key strategy for global growth.

Global Audience Engagement

The Power of Video Localization

Unlock new markets and drive better ROI by delivering video content that resonates with global audiences. Whether through subtitles, voice-overs, or dubbing, localizing your video content is essential for global success.

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Subtitles, Voice-Overs & Dubbing

Choose the Best Approach

Each method offers different levels of engagement and investment:

  • Subtitles: A quick, cost-effective solution to reach audiences while preserving the original audio.
  • Voice-Overs: Replace the original narration with local language audio, ideal for instructional or explainer videos.
  • Dubbing: Fully replace dialogue to create a seamless, native viewing experience, perfect for narrative content.
Localization Methods Comparison

Automate and Scale

Bulk Video Localization with Shotstack

Manual localization is slow and expensive. With Shotstack’s API, you can automate the creation of localized videos at scale.

Use JSON-based templates to dynamically replace text, images, and audio tracks with localized content – enabling you to generate hundreds or thousands of videos quickly and consistently.

Automated Video Localization

Build and Scale Your Localization Workflow

From automation to distribution, Shotstack allows you to completely automate your video localization workflow.

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It would have taken a lot of research on what technologies we needed to leverage technically for us to achieve the desired outcome. This would have taken at least two months of engineering time for a simple use case, and up to 6 months if the scope widened. Hector Zarate, Spotify

Don't waste days creating different versions of the same video. Use Shotstack's API to create a master video template and then generate localized versions quickly and consistently.

Thousands

Localized Videos Created Daily

150+

Writing Systems Supported

20,000+

Developers Trusting Shotstack