TradePending creates thousands of automative

About TradePending

TradePending (formerly known as SnapCell) is a pioneering technology company dedicated to transforming the automotive sales experience. By leveraging innovative video communication tools, they empower car dealerships to engage with customers in a personalised and effective manner. Their solutions are designed to bridge the gap between online research and the in-person dealership experience, ensuring that sales associates can build trust and rapport with customers from the moment they express interest.

The Problem

Consumer behaviour has evolved dramatically in recent years. Today’s car buyers often conduct extensive online research before ever setting foot in a dealership. They arrive at dealerships well-informed and with a specific vehicle in mind, leaving dealerships with the challenge of differentiating themselves and building trust early in the buying process.

TradePending recognized that replicating the personalised experience of a dealership during the online research phase was critical. They wanted to empower dealerships to create and send personalised video walkarounds of vehicles to prospective customers. However, this process was time-consuming and inefficient. Dealers had to manually verify vehicle availability, move the car to a suitable location, film the walkaround, and then send the video to the customer.

Additionally, automobile manufacturers were increasingly requiring dealerships to produce video content for their websites and social media channels, adding further strain on dealership resources. Sales associates were spending too much time creating content rather than focusing on customer service and building relationships.

The Solution

Understanding the power of video communication, TradePending sought a solution that could automate the video creation process. They needed a platform that could seamlessly integrate with their existing systems, allowing them to automatically generate vehicle walkarounds from available images and data.

TradePending chose Shotstack as their partner for this ambitious project. Shotstack’s ease of use, comprehensive documentation, and robust support made it the perfect fit for TradePending’s needs.

With Shotstack, even a junior developer was able to build a working prototype in just three weeks, which TradePending promptly showcased to dealerships. This rapid development was crucial for TradePending, enabling them to quickly bring their solution to market.

The Results

TradePending now automates the production of thousands of videos per day, streamlining the entire video creation process for dealerships. When a lead comes in, the dealership doesn’t need to take any action; Shotstack’s automation ensures that a personalised video is created and sent to the prospective customer within minutes, even if the lead is generated in the middle of the night.

In addition to lead response videos, TradePending uses Shotstack to automate the creation of videos for dealership websites and social media channels, fulfilling manufacturer requirements effortlessly. The service department also benefits from this technology by sending repair update videos to customers, further enhancing the dealership’s service quality.

Why TradePending Chose Shotstack

• Ease of Use: Shotstack’s intuitive platform allowed TradePending to quickly develop and deploy their solution.
• Great Documentation: Comprehensive and accessible documentation enabled TradePending’s development team to build efficiently.
• Excellent Customer Support: Ongoing support from Shotstack ensured that any issues were promptly resolved, enabling TradePending to deliver a reliable product.

This case study reflects the successful partnership between TradePending and Shotstack, demonstrating how the right technology can streamline operations, meet evolving consumer demands, and enhance customer engagement in the automotive industry.