The Importance of Videos in the Automotive Industry

Visually appealing and engaging content in the automotive industry is key to effectively showcasing products and services and capturing potential customers’ attention, which is why videos are an important marketing tool.

Brand-building

Branded auto videos on Youtube grew from a 4% monthly share of views to 7% YOY

Lead Generation

65% of people who took their vehicle in for service first heard about the service centre through video

Sales Drive

Over 75% of auto shoppers say that online video has influenced their shopping habits or purchases.

Types of Automotive Videos

BUILD AWARENESS

Vehicle listing

This video showcases a specific model by highlighting price and key specifications such as make, year, mileage, fuel efficiency and more.

GENERATE INTEREST

Car walkaround

Perfect for new arrivals and special offers, this video gives viewers a detailed tour of a vehicle’s exterior and interior features to showcase quality and unique features.

SHOWCASE YOUR SKILLS

Car modification

For automotive services, this video highlights how you can change or improve the appearance or functionality of a vehicle by adding or replacing parts or accessories.

ATTRACT CUSTOMERS

Lead nurture

Turn leads into customers with personalised and tailored videos. Send videos that address questions and needs to leads requesting more information on a specific vehicle.

Best Practices for Creating Automotive Videos At Scale

Stay consistent

When creating multiple automotive videos, make sure you use and maintain a consistent style to build a recognisable and trusted brand.

Repurpose content

Creating automotive videos doesn't have to break the bank, especially when leveraging existing content. Consider repurposing video clips and images to craft brand-new videos.

Tailor content

Create high-impact automotive videos that deliver results by personalising and localising content to customers globally.

Optimise for different channels

Widen your reach by pushing your videos to various channels and optimising your content to suit different platforms’ requirements.

Benefits of Using Shotstack to Create Automotive Videos

MEET YOUR NEEDS

Scaleable

Whether it’s 10 or 10,000 car models for various markets, you can create as many automotive videos as you want from a single video template.

STREAMLINE YOUR WORKFLOW

Automated

Save time and resources by automating your video creation every time you have a new model to advertise or an audience to reach.

REACH GLOBAL AUDIENCES

Localised

Create multiple videos for your different markets and use voiceovers in various languages to attract diverse audiences.

DELIVER VIDEOS EFFICIENTLY

Easy Distribution

Download your edited videos from Shotstack’s hosting service, stream them using Mux or send them directly to your CRM, CMS, or cloud storage platforms such as AWS S3 or Google Cloud Storage.