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A customer success milestone video is designed to celebrate your customers’ achievements to give them a better customer experience and strengthen customer engagement and loyalty. It inspires positive emotions and motivates repeat purchases. Benefits include:
86% of buyers are willing to pay more for a great customer experience.
Increasing customer retention rates by 5% can lead to increase profits of 25% to 95%
It costs up to 7x more to acquire a new customer than to retain an old one.
Celebrate the completion of a new customer’s onboarding process. It could include a recap of what they’ve learned and a list of recommendations on features they can try next.
Highlight when a customer reaches significant usage milestones with your product. You could celebrate when a customer has used a particular feature or has completed certain actions a set number of times.
Celebrate the duration of a customer’s relationship with your business. Whether it’s their first month or 10th year, show them what they have achieved with your product or within your platform.
Create personalised summaries of customers’ activities, habits and choices over the past year and encourage customers to share them on social media to increase awareness and reach.
Aim for 15 to 60 seconds per video to keep your customers engaged and encourage them to share on social media.
Use clear images, video clips, and audio that match your brand style and tone and use great editing techniques to make the videos interesting.
You want to show your customers that you care about them and value their relationship with your brand, so use customer names, photos, logos, quotes, or stats to make them feel special and unique.
Invite your customers to take the next step, such as leaving a review, sharing their video, or making another purchase.
Create a large volume of individualised milestone videos for each customer. Whether you need to create 10 or 10,000 videos, Shotstack can help you maximize your impact.
Develop personalised milestone videos for your diverse customers globally and strengthen your emotional connection with them to increase engagement and loyalty.
Eliminate manual processes and streamline your processes by automating video creation. Decide what customer action needs to be completed to generate every customer milestone video, and Shotstack will do the rest.
Download your edited videos from Shotstack’s hosting service, stream them using Mux or send them directly to your CRM, CMS or cloud storage platforms such as AWS S3 or Google Cloud Storage.
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