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Video ads are used to promote or sell a product or service. It is one of the most effective forms of digital advertising. Benefits include:
90% of marketers share that videos helped generate leads
87% of marketers say videos helped increase sales
92% of marketers reveal that videos delivered a positive return on investment
In-stream video ads have two types: skippable and non-skippable. Both play before, during or after videos, and they're best for reaching new audiences, driving traffic to your website, and generating leads.
These ads are embedded within websites and apps. They autoplay with the sound off, giving users the option to unmute when watching. Their objective is to widen reach among mobile users.
These ads usually appear next to relevant videos or as part of search results. The ad pulls a thumbnail from your video with some text, encouraging viewers to click and leading them to a YouTube video or a landing page.
These six-second ads play before, during or after other videos. Users usually can’t skip these videos and they capture attention quickly, helping build brand awareness.
For effective video ads, you should tailor them to suit different audience segments and customize them to suit the right format, aspect ratio, length, and messaging.
Ensure your ads are understandable even without audio by using engaging visuals, animations, and subtitles.
Online viewers have short attention spans, so capture the viewer’s attention within the first few seconds with great editing.
Many users view videos on their phones, so it’s essential that your video ads are mobile-friendly.
Easily create thousands of versions of your video ads for different objectives, audiences or platforms without losing brand consistency, blowing your budget or wasting important resources.
Deliver customised video ads to global audiences using multi-lingual voiceovers and tailor content to suit different channels and formats.
Automatically generate video ads optimised for mobile, and desktop. Whether you want to work with your technical team or do it yourself, create stunning and unique videos with easy-to-follow documentation, comprehensive guides and tutorials.
Connect with leading third-party tools via our available integrations or use Make or Zapier to launch and distribute your video ads easily and quickly.
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