The big sale seasons toward the end of the year are great opportunities to attract new customers, boost your revenue, and clear your inventory. But it's also a highly competitive time when every retailer vies for attention and offers discounts. How can you stand out from the crowd and get your message across?
Video is the most engaging and effective form of content marketing. It can showcase your products, highlight your bestsellers, and encourage your audience to purchase.
90% of marketers share that videos helped generate leads
87% of marketers say videos helped increase sales
92% of marketers reveal that videos delivered a positive return on investment
Drive traffic to your stores by sending bespoke videos to your customers highlighting items on sale from the store nearest them.
Encourage first or repeat purchases by sending personalised video recommendations on sale items based on products they’ve previously purchased or browsed.
Increase your revenue with tutorial or styling videos that show how to best use your products currently on sale. Depending on the customer’s lifestyle or past shopping behaviour, you can showcase how your product fits into their daily lives.
The biggest shopping events, such as Black Friday, Cyber Monday and Christmas, are the perfect opportunity to shop and save on gifts. Let your customers send personalised video messages to their loved ones, making their gifts even more special.
Highlight the products that will be on sale. Show them in action, highlighting their benefits and why they're a good deal during this sale.
High-quality visuals are key in attracting and retaining viewer attention. You don’t need to spend time and money filming new footage. You can repurpose content you already have, such as images, short clips or user-generated content.
The focus should be on the sale, the discounts, the items on sale, the dates of the sale, and why it should not be missed. Make it very clear what action you want your viewers to take after watching your video.
Segment your audience based on their behaviours, interests or demographics and tailor your video content. If you’re targeting a global audience, consider localising your content to cater to different languages, cultures and buying habits to improve engagement rates.
Whether it’s 10 or 10,000 customers, you can create different types of sale videos targeting each audience segment you have in minutes, not weeks.
Increase your sales with tailored content for every customer by creating hyper-personalised videos with product recommendations based on their interests, budget, previous purchase or location.
Automate the creation of lead generation videos with code or no code in a snap. Whether you work solo or with creative and technical teams, our thoughtfully-developed documentation, guides, and tutorials can help.
Download your edited videos from Shotstack’s hosting service, stream them using Mux or send them directly to your CRM, CMS, or cloud storage platforms such as AWS S3 or Google Cloud Storage.