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The real estate industry is one of the most competitive sectors, especially because buyers have access to various options and information at their fingertips. To stand out and generate more leads, real estate companies need to use videos to reach and engage audiences on different platforms.
Real estate videos drive 157% more traffic to your website
73% of homeowners say they are more likely to list with a real estate agent
People who watch a video of a property are 174% more likely to purchase than those who don’t
Showcase your team members, how you work and your portfolio of properties. This video should highlight why you are the best choice for their real estate needs.
Take viewers around the property, room by room, and highlighting its amenities. Give potential buyers a realistic impression of what it would look like to live in the property.
Attract more buyers by showcasing the unique selling points of a property’s location, such as the convenience, safety, culture and lifestyle.
Highlight your success by showcasing properties you have sold recently. These videos create a sense of urgency and scarcity for your listings while attracting potential sellers to work with you.
While creativity is great, consistency is equally important when creating multiple real estate videos to ensure viewers recognise your brand across all your content.
Producing videos can be expensive but not when repurposing content you already have. You can create videos from existing video clips and images on your listings.
Building videos typically requires long hours so automating your video editing process by using advanced tools and software can help you edit videos in bulk to save time.
Share your videos to various channels and optimise length, aspect ratio and file type to cater to different platforms’ audiences and requirements.
Whether it’s 10 or 10,000 properties, you can create different types of real estate videos in minutes, not weeks.
Save time and resources by automating your video creation every time you have a new property listing.
Attract diverse property buyers and investors globally by using voiceovers in different languages on your videos.
Download your edited videos from Shotstack’s hosting service, stream them using Mux or send them directly to your CRM, CMS, or cloud storage platforms such as AWS S3 or Google Cloud Storage.
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