Content repurposing means adapting existing content into different formats to suit other channels and reach a broader audience. For marketers, creating content takes time and effort, so it is important to ensure that every piece of valuable content can be leveraged in multiple ways to maximise impact and extend its lifespan.
Some of the benefits of repurposing long-form text content to video for marketers include:
Videos tend to be more engaging than text, combining audio and visual elements that capture and hold the viewer’s attention. This can help improve bounce and conversion rates.
Videos are more likely to be shared on social media and other platforms, which can help your content reach a wider audience.
By repurposing your text content into video, you can save time and resources that would otherwise be spent on creating new content from scratch.
Blog posts and news features can be easily transformed into easy-to-consume and bite-sized videos that can be shared on social media or used for customer onboarding.
Textbooks, lecture notes or workplace training modules can be broken down into shorter videos that students or employees can access anytime or anywhere, offering flexibility and convenience.
In-depth case studies can be turned into documentary-style videos that provide real-world examples and testimonials, making the content more engaging and relatable to the viewer.
Turn top queries into a series of short videos where questions, especially on complex topics, are answered in a more dynamic and engaging way to foster a more positive customer experience.
Not all text content is suitable for repurposing into video. It should be relevant, evergreen, and has a high potential for visual appeal.
Depending on the platform and the purpose of your video, you should choose the appropriate video format and length to suit your audience’s preferences.
Videos should be engaging and visually interesting. Use storytelling and advanced editing techniques to illustrate points and keep the viewers hooked.
Choose tools that can help you automatically generate high-quality videos from your text content to save time and money. These should provide options to add images, videos, audio, voiceovers and animations.
Whether it’s 10 or 10,000 pieces of content, you repurpose them and generate high-quality and stunning videos in minutes, not weeks.
Streamline your process by automating the video creation whenever you create long-form text content.
Reach and engage with diverse audiences from all over the world with localised video content. Turn your articles and blogs into videos that use voiceovers and captions in different languages.
Download your edited videos from Shotstack’s hosting service, stream them using Mux or send them directly to your CRM, CMS, or cloud storage platforms such as AWS S3 or Google Cloud Storage.
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