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Lead generation videos are designed to capture potential customers' interest and contact information. There are different ways to use lead generation videos, depending on your marketing objectives and goals and where your audience is in the buyer’s journey. Benefits include:
90% of marketers share that videos helped generate leads
87% of marketers say videos helped increase sales
92% of marketers reveal that videos delivered a positive return on investment
Videos that are designed to explain your product or service in a concise and engaging manner or showcase your product in action. These videos help generate interest and get potential customers to take the next step in their buyer’s journey.
There are videos that feature happy customers sharing their positive experiences with your brand to build credibility and encourage potential customers to convert.
Videos that help position you as an authority in your industry and build trust with your audience. Education videos include tutorials and expert insights.
Videos that your audience can watch in their own time where you answer their questions, and provide valuable insights. These videos effectively nurture leads through the buyer's journey.
Understand who you are targeting– their pain points, what they are looking for, and how you can help them– and collect as much data as possible to help tailor your content.
Capture viewers’ attention in the first few seconds by starting with compelling visuals, a good edit, a surprising fact or a bold statement that resonates with your target audience.
Provide real value to your audience before you ask for a sale. You can educate them about a topic relevant to your industry, give them valuable tips, or even entertain them.
Your call-to-action can direct viewers to visit your website, redeem a compelling offer, or get in touch for more information.
Create different types of lead generation videos for different stages of the buyer’s journey targeting each audience segment you have with minimal time, costs and effort.
Engage with more potential customers globally with hyper-personalised lead generation videos that capture their attention with targeted content tailored to their needs.
Automate the creation of lead generation videos with code or no code in a snap. Whether you work solo or with creative and technical teams, our thoughtfully-developed documentation, guides, and tutorials can help.
Download your edited videos from Shotstack’s hosting service, stream them using Mux or send them directly to your CRM, CMS, or cloud storage platforms such as AWS S3 or Google Cloud Storage.
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