Why Media and Entertainment companies should use Shotstack

Media and Entertainment companies create fantastic video content and often have an archive that could be repurposed regularly. Shotstack provides Media and Entertainment companies with an easy way to create new and engaging videos, at scale, that are personalised to each individual audience member, fan or customer.
We now know we have the capability to work with video at this scale. It will be a lot easier to leverage these capabilities, and we look forward to experimenting with video a lot more in the future. Hector Zarate, Spotify

Spend thousands of hours creating content, or use Shotstack to create thousands of bespoke date-driven videos in minutes.

Create custom content

Shotstack allows you to create a large number of videos while saving millions of dollars by completely automating the process for you.

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CREATE HYPER-PERSONALISED CONTENT

Personalise your newsreels

Imagine that you could send every single viewer their own personalised newsreel. With the content that’s relevant to them, automated captions, watermarks and translations. Well that’s now possible with Shotstack. Broadcasters, and other organisations, can create thousands of personalised newsreels in minutes, giving their viewers a truly unique experience.

USER GENERATED CONTENT

Engage with your audience in new ways

Give your fans, event attendees and customers a new way to engage with your brand. They create a lot of content at your events - a concert, festival, awards show or conference - and you can bring that together in a way that increases brand awareness and engagement. With Shotstack you can have them create personalised videos of their experience in minutes. And the best bit? They'll create their videos in your branded template that they can then share on their social media channels. It's a win-win.

API VS NO-CODE

Automation on your terms

Whether you have an in-house development team or are a one-person marketer, automation should align to your needs. Building automated workflows can be done by interacting directly with APIs, using convenient [SDKs](https://shotstack.io/docs/guide/sdks) or through the use of no-code platforms such as [Make](https://www.make.com/en/integrations/shotstack?pc=shotstack) and [Zapier](https://zapier.com/apps/shotstack/integrations).