Why video personalisation is key this Christmas

It's June, the sun is shining, and we are six months away from Christmas - the perfect time to start planning your holiday marketing campaigns. In today's competitive digital environment, early planning can set your brand apart, and incorporating video personalisation into your strategy could be the key to your success.

According to Epsilon, personalisation drives consumer action, with 80% more likely to make a purchase when brands offer personalised experiences. This is where Shotstack comes in. Our cutting-edge API's and cloud-based video editor, help marketers automate and scale their marketing campaigns like never before.

Why should video personalisation be a part of your Christmas marketing strategy?

In our digital age, consumers crave personalised experiences. Personalised videos, in particular, offer a level of engagement and immersion that other forms of media cannot. By offering personalised video content, you can build deeper connections with your audience and drive higher engagement rates, especially during the holiday season.

Using Shotstack for holiday marketing

Shotstack allows marketers to create engaging, bespoke video content at scale. Whether you need to distribute a million personalised Christmas greetings or create a tailored holiday product showcase for your e-commerce website, Shotstack can help you execute your campaign quickly and efficiently.

Christmas video personalisation in action

Don't just take our word for it, experience the potential of video personalisation with Shotstack's Christmas video demo. This demo showcases how our powerful API can be used to create engaging, personalised video content that resonates with your audience and drives conversions.

Early planning equals success

While it may feel early to start thinking about Christmas in June, early planning gives you the time you need to fully utilise video personalisation in your holiday marketing strategy. By starting now, you can create more engaging content and establish a deeper connection with your audience.

And don't worry, if you can't code, we have integrations in place where you can build personalised videos at scale with Zapier and Make.

Remember, halfway to Christmas is not just a milestone - it's a call to action for marketers everywhere. Now is the time to embrace video personalisation and start planning your holiday marketing campaign. Let Shotstack help you create a memorable holiday season. Sign up for your free Shotstack account now.

Debbie Gainsford

27th June 2023

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