User-generated content (UGC) is any content created and shared, usually on social media, by customers or brand advocates. It helps build trust and credibility with your brand, attracting more customers and showcasing your value from the perspective of real users. Videos with compelling stories are one of the most effective UGCs because they’re engaging and highly shareable.
Millennials trust UGC 50% more than original content generated by the brands.
Word-of-mouth marketing generates more than twice the sales of paid advertising.
79% of people say UGC highly impacts their purchasing decisions
These are incredibly popular on platforms like YouTube, where users unbox and review various products. They provide real, honest feedback about the product, which can significantly influence purchasing decisions.
Users often create videos showing how to use a product or perform a specific task. These videos can range from makeup tutorials to software instruction. They provide practical, user-focused information and are widely sought after for learning purposes.
These are personal accounts of a user's positive experience with a product or service. They can be powerful endorsements and serve as persuasive, authentic promotions.
Users participate in video challenges and contests using your products or services. These videos can increase engagement and spread brand awareness quickly.
UGC is about creating a community around your brand, so engage with your audience. Encourage them to create and share content by launching campaigns, competitions and incentives.
Let your customers speak in their own voice and style and showcase their genuine opinions and experiences. Don’t try to edit and polish the videos too much, as this reduces their appeal and credibility.
Showcase the diversity and inclusivity of your brand by sharing UGC videos from different types of customers from around the world. This can also help you reach and resonate with a broader audience.
Take advantage of technologies to help you create quality and consistent UGC videos. You want to choose a tool that can automate the process and handle increased volumes of content as your business grows.
Whether you’re looking to create 10 or 10,000 UGC videos, Shotstack can help you get it done in minutes, not weeks.
Collect and distribute UGC videos from your diverse customers globally using voiceovers in different languages to connect and engage with a broader audience.
Streamline your processes by automating the video creation every time you receive a certain number of UGC submissions.
Download your edited UGC videos from Shotstack’s hosting service, stream them using Mux or send them directly to your CRM, CMS or cloud storage platforms such as AWS S3 or Google Cloud Storage.