Events are an excellent way to know your customers. But in a sea of competition, you need to make sure you stand out from the crowd. Event videos let you promote your brand before, during, or after the event with tailored content to help you reach, engage and connect with your audience. Benefits include:
76% of event marketers use video content to promote their events.
54% of event attendees are likelier to share their experiences on social media.
67% of event marketers believe creating unique event experiences help build brand loyalty.
These could be teasers, personalised event invites or trailers that provide more details and information on what they can expect from you during the event.
These are videos that your audience can watch and engage with during the event, such as brand introduction videos, demo or showcase videos, interactive videos and customer testimonials.
Showcase recaps and the most important and best parts of the event. These could also serve as a promotion tool for future events.
Whether it’s a pre, real-time or post-event video, keep it short and use exciting visuals, good editing techniques and engaging storytelling to capture your audience’s attention.
The format and length of your event video will depend on your needs. Pre-event videos are typically shorter and spark curiosity, while highlight reels can be longer recaps to showcase value.
Events are an excellent way to gather information from your audience to get to know them better. Use the information you collect to personalise videos relevant to their needs and challenges.
Ensure your videos include information about your company, product or service and a compelling reason for attendees to contact you, whether offering free trials, limited-time discounts or live demos.
Whether it’s 10 or 10,000 videos, create individualised event videos for each attendee with minimal costs and effort.
Develop personalised event videos for diverse attendees, extend your reach globally and maximise engagement.
Eliminate manual processes and automate event video creation. Decide on a trigger, whether a form submission, new data collected or a time of the day, to start generating event videos, and Shotstack will do the rest.
Download your edited videos from Shotstack’s hosting service, stream them using Mux or send them directly to your CRM, CMS or cloud storage platforms such as AWS S3 or Google Cloud Storage.